Berater (m/w/d) Markenmanagement

Develop the brand strategy for R+V and the R+V Group with a focus on differentiation, growth, and customer impact. Analyze market, competitive, and customer trends to derive strategic impulses for brand leadership, while strengthening brand positioning and guiding the brand through transformation processes. Manage relevant brand metrics to demonstrate the brand's contribution to corporate success and ensure a consistent, differentiating brand experience internally and externally. Act as a sparring partner for management, departments, agencies, and external partners on brand strategy, initiating and steering strategic brand projects from concept to implementation with full responsibility for budget and controlling.