B2C Operations CRM and Product Manager
RemoteCanada
Job Summary
Design and coordinate multi-channel CRM campaigns including in-app messaging, push notifications, email, and SMS to drive player acquisition, retention, and monetization. Optimize automated player journeys from onboarding through VIP loyalty and win-back sequences using data-backed experimentation and A/B testing. Lead database hygiene workflows to maintain contact accuracy and proper segmentation while partnering with Marketing, Product, and Data Science teams to tailor growth tactics and rewards. Draft compliant, high-converting copy and analyze behavioral data to uncover insights that improve lifetime value and reduce churn. Define, monitor, and present key performance indicators in weekly, monthly, and quarterly reports for leadership.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing
- Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar)
- Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis
- Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies
- Excellent copywriting and communication skills
- Detail-oriented project management skills
- Remote / Work from Home availability
Desired Qualifications
- Experience in Social Casino, iGaming or Crypto ecosystems
- Excel/SQL skills
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