B2C-B2M Automation Specialist
On-siteParis, Île-de-France, France or Tunis, Tunis Governorate, Tunisia
Job Summary
Manage and optimize B2C and B2M marketing automation platforms to support engagement, lead generation, and conversion strategies. Design audience segmentation and personalization tactics, then plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data. Develop lead generation and nurturing workflows while refining lead scoring models to prioritize high-value prospects. Ensure seamless CRM integration, monitor campaign performance, and interpret insights to optimize ROI and customer lifetime value. Collaborate with cross-functional teams to align automation strategies with business objectives. This role is part of the Digital Marketing Spoke team covering France, Portugal, Tunisia, and Morocco.
Required Qualifications
- Minimum 3-5 years of experience in marketing automation
- Hands-on expertise with platforms such as Brevo, HubSpot, or similar
- Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management
- Demonstrated experience in designing and optimizing email marketing and automation strategies
- Analytical mindset with the ability to track, interpret, and act on data-driven insights
- Collaborative spirit with strong communication skills and the ability to work cross-functionally
- Strategic and results-oriented, capable of tailoring automation to both consumer and merchant journeys
- Full working proficiency in English
- Bachelor's degree in Marketing, Business, or a related field
- Experience in lead acquisition strategies, audience expansion, prospect database management and outbound marketing initiatives
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