工業科技國際 B2B 行銷經理 歐洲市場方向
$720,000–$1,320,000 year
HybridNew Taipei City, Taipei, Taiwan
Job Summary
Develop and execute international B2B marketing campaigns to expand WEROCK's European market presence through content marketing, SEO, website optimization, email marketing, LinkedIn, PR, and sales enablement. Create and coordinate multi-language marketing content including product pages, newsletters, brochures, and case studies while adapting technical features into clear commercial benefits. Manage WordPress website content and research competitors, customer segments, and industry trends to support product launches and build a scalable marketing function for the new Taiwan branch office. Collaborate closely with German headquarters on brand messaging and campaign priorities, coordinating with designers and external vendors to improve communication quality and lead generation.
Required Qualifications
- 4+ years of experience in B2B marketing
- Experience with international marketing or working with customers, partners or teams from different regions
- Strong English writing skills, especially for professional B2B content such as product pages, campaign copy, newsletters, case studies or sales material
- Practical experience with WordPress or another CMS for day-to-day content management
- Good understanding of digital marketing, SEO, LinkedIn, email marketing and lead generation
- Ability to translate technical product features into clear customer benefits for industrial buyers
- Structured working style and ability to manage multiple projects independently within an existing tool and process environment
- Hands-on mindset: you are ready to write texts, update content and execute campaigns yourself while the Taiwan marketing team is being built
- Comfortable working with a German headquarters and an international team across time zones
- Occasional international travel (e.g., to attend trade shows)
Desired Qualifications
- First experience with European markets, European B2B customers or European business culture
- Experience with DACH, EU or UK markets
- Experience with European distributors, system integrators, industrial customers or B2B sales channels
- Experience with industrial computers, rugged hardware, embedded systems, barcode scanners, IoT, automation or similar technical products
- Experience with marketing automation, CRM, ERP or newsletter tools
- Experience coordinating external designers, freelancers, agencies or content creators
- German language skills
- Experience working for or with European companies
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