B2B - Smart Fridge Marketing Lead

Smart Fridge Marketing Lead owns the marketing engine driving revenue across CookUnity's Smart Fridge network in a B2C lifecycle, growth, and retention-focused role. Responsible for Acquisition (app downloads, on-site activations, referrals), Engagement (lifecycle marketing, notifications, segmentation, churn win-back), and Measurement (A/B testing, dashboards, experiment logs). Collaborates with Account Managers, Product, Operations, and Design; manages programs end-to-end, builds segmentation frameworks, and drives improvements in transactions and revenue per fridge across all fridges.