B2B Sales Manager - Douala
On-siteDouala, Littoral, Cameroon
Job Summary
Lead country B2B sales strategy by designing and implementing go-to-market plans for general and modern trade channels. Recruit, onboard, and manage relationships with wholesalers, retailers, corporations, and government institutions to expand distribution networks. Own the country B2B P&L, balancing volume growth with margin discipline to achieve break-even within six months. Execute cost-effective below-the-line activations and digital campaigns to drive end-consumer demand while managing lean budgets. Forecast sales, plan logistics with distributors and 3PL partners, and produce monthly performance reports for Nairobi headquarters. Train distribution partners and their sales teams on product knowledge. Serve as the key on-the-ground contact for government relations. This hands-on role requires extensive field presence across trading hubs to build strong local networks and drive sustainable growth for Africa's leading clean cooking company.
Required Qualifications
- Minimum 5 years' experience in sales and trade marketing within FMCG / consumer goods
- Strong 'boots-on-the-ground' field experience in-country
- Strong personal networks with small and medium-sized retailers and wholesalers across the country's major trading markets
- Ability to recruit them into BURN's network quickly
- High level of comfort working with wholesale and general-trade clients
- Solid familiarity with general and modern trade dynamics and Route-to-Market
- Demonstrated experience designing and running BTL activations and digital campaigns to create end-consumer demand on lean budgets
- Managerial experience
- Ability to hire, train, and manage a small team of promoters/activators
- Commercial and P&L acumen
- Strong analytical / number-crunching background
- Comfort with sales forecasting and budgets
- Experience developing new distribution channels
- Experience negotiating trade terms/distribution agreements
- Excellent written and verbal communication skills in French
- Working proficiency in English
Desired Qualifications
- Enthusiastic, entrepreneurial, creative, and a genuine desire to 'sell for good'
- Working proficiency in English an advantage
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