B2B Sales Manager - Dakar
On-siteDakar, Dakar, Senegal
Job Summary
Drive B2B growth in Dakar by recruiting wholesalers and retailers into the distribution network, negotiating trade terms, and activating demand through lean BTL campaigns and digital channels. Own the country B2B P&L, design go-to-market strategies with Nairobi, and deliver a path to break-even within six months while managing distributor relationships and joint business plans. Lead on-the-ground activations and merchandising, forecast sales, and produce monthly performance reports for senior management. Serve as the key government relations contact and train distribution partners on clean cooking appliances. This hands-on role requires extensive field presence across trading hubs to expand numeric and weighted distribution across general and modern trade channels.
Required Qualifications
- Minimum 5 years' experience in sales and trade marketing within FMCG / consumer goods
- Strong 'boots-on-the-ground' field experience in-country
- Strong personal networks with small and medium-sized retailers and wholesalers across the country's major trading markets
- Ability to recruit them into BURN's network quickly
- High level of comfort working with wholesale and general-trade clients
- Solid familiarity with general and modern trade dynamics and Route-to-Market
- Demonstrated experience designing and running BTL activations and digital campaigns to create end-consumer demand on lean budgets
- Managerial experience
- Ability to hire, train, and manage a small team of promoters/activators
- Commercial and P&L acumen
- Strong analytical / number-crunching background
- Comfort with sales forecasting and budgets
- Experience developing new distribution channels
- Experience negotiating trade terms/distribution agreements
- Excellent written and verbal communication skills in French
- Working proficiency in English
Desired Qualifications
- Enthusiastic, entrepreneurial, creative, and a genuine desire to 'sell for good'
- Qualified Female Candidates
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