B2B Sales Manager - Abidjan
On-siteAbidjan, Abidjan Autonomous District, Ivory Coast
Job Summary
Design and implement the national B2B sales, distribution, and go-to-market strategy for BURN's charcoal and LPG stoves in Abidjan. Recruit and onboard wholesalers, retailers, and corporate partners into the distribution network while negotiating trade terms. Own the country B2B P&L, manage budget discipline, and deliver a path to break-even within six months. Manage existing distributor relationships, co-develop joint business plans, and lead on-the-ground activations and merchandising teams to drive demand. Produce monthly performance reports, forecast sales, and serve as the key government relations contact. Requires 5+ years in FMCG sales with strong local networks; full-time role with on-call rotation. BURN is Africa's leading clean cooking company, operating in 14 countries.
Required Qualifications
- Minimum 5 years' experience in sales and trade marketing within FMCG / consumer goods
- Strong 'boots-on-the-ground' field experience in-country
- Strong personal networks with small and medium-sized retailers and wholesalers across the country's major trading markets
- Ability to recruit them into BURN's network quickly
- High level of comfort working with wholesale and general-trade clients
- Solid familiarity with general and modern trade dynamics and Route-to-Market
- Demonstrated experience designing and running BTL activations and digital campaigns to create end-consumer demand on lean budgets
- Managerial experience
- Ability to hire, train, and manage a small team of promoters/activators
- Commercial and P&L acumen
- Strong analytical / number-crunching background
- Comfort with sales forecasting and budgets
- Experience developing new distribution channels
- Experience negotiating trade terms/distribution agreements
- Excellent written and verbal communication skills in French
- Working proficiency in English
Desired Qualifications
- Enthusiastic, entrepreneurial, creative, and a genuine desire to 'sell for good'
- Qualified Female Candidates
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