B2B/Product Marketing Lead
RemoteUnited States or Austin, Texas, United States
Job Summary
Partner with Product to translate new features into value narratives, own end-to-end launch plans for the Host base, and run product education campaigns in the CRM to drive feature adoption. Develop host case studies, proof points, and a comprehensive content library including one-pagers and migration guides, while leading production on testimonial videos. Build email and in-app journeys that guide B2B Hosts from first touch through activation, manage the monthly newsletter rhythm, and brief the Social team on feature rollouts across channels. Collaborate with Engineering, Data, Sales, and Success to enable pitch decks, pricing sheets, and B2B networking events that connect fitness industry leaders. Own onboarding education for Hosts outside the product and establish thought leadership strategy to position Sweatpals as a trusted resource for fitness entrepreneurs.
Required Qualifications
- 6–10 years of experience in B2B or product marketing
- Deep experience with B2B advertising and lifecycle marketing strategy
- Experience influencing and collaborating closely with Product, Sales, Account Management, and Support
- Experience at a marketplace business and/or early-stage startup
Desired Qualifications
- Experience at a marketplace business and/or early-stage startup, preferred
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