B2B Marketing Specialist
RemotePhilippines
Job Summary
Develop and execute targeted marketing strategies to attract businesses interested in vending machine placements through organic and paid channels. Leverage LinkedIn, Instagram, and Facebook Ads to generate warm leads by promoting vending solutions to businesses aligned with ideal placement criteria. Create and distribute engaging content, including blog posts, case studies, and landing pages, to attract potential business partners through organic search and inbound marketing strategies. Implement referral and incentive programs with existing clients and business partners to generate new vending placement opportunities. Build and nurture relationships within business networks, trade associations, and local chambers of commerce to increase awareness and generate leads through strategic partnerships. Maintain and track engagement using CRM software, ensuring all warm leads are followed up on effectively to optimize conversion rates and secure vending machine placements.
Required Qualifications
- Vending Industry or B2B Marketing Experience: Minimum 2.5-5 years of experience in B2B marketing, lead generation, or digital advertising, preferably in vending, food service, or automated retail industries
- Knowledge of Business Location Targeting: Understanding of how to identify and attract businesses that would benefit from vending machines, including high-traffic office buildings, manufacturing facilities, gyms, and schools
- Social Media & Paid Ad Expertise: Experience using LinkedIn, Facebook, and Instagram Ads to generate B2B leads, as well as implementing strategies that drive inbound inquiries from businesses
- Content Creation & Industry Positioning: Ability to create compelling marketing materials, website content, and blog posts that educate businesses on the benefits of vending services and drive inbound leads
- Strategic Networking & Relationship Building: Strong ability to engage with business owners, property managers, and corporate decision-makers through networking groups, trade shows, and online communities
- CRM & Data-Driven Marketing: Proficiency in CRM tools (e.g., HubSpot, Salesforce) to track lead engagement, automate follow-ups, and analyze marketing performance for continuous improvement
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