B2B Marketing & Operations Manager
HybridAsia, Departamento de Lima, Republic of Peru or Phu Nhuan, Bac Ninh, Socialist Republic of Vietnam
Job Summary
Own and execute B2B campaigns across the funnel, from initial engagement through lead nurturing and pipeline creation. Help build and continuously improve an AI-native marketing operating model using automation and connected workflows to optimize campaign execution and reporting. Work hands-on with AI-enabled tools to identify, test, and implement new ways of working across the marketing function. Partner closely with Marketing Operations to maximize HubSpot usage, ensuring processes, data, and automation work effectively together. Own lead management and scoring logic across inbound, events, and paid media sources to ensure the right signals reach Sales. Design, launch, and optimize integrated campaigns across email, paid media, organic social, search, and retargeting channels. Build and optimize landing pages and campaign journeys, develop email nurture and event follow-up programs, and support enterprise events with integrated pre- and post-event engagement. Create campaign briefs, define hypotheses and success metrics, and build practical funnel reporting to track performance and guide optimization.
Required Qualifications
- 5+ years of experience in B2B marketing
- Experience spanning both marketing operations and hands-on demand generation or pipeline marketing
- A strong understanding of sales-led enterprise B2B go-to-market motions
- Hands-on experience building and executing integrated campaigns across channels such as email, paid media, organic social, search, retargeting, events, and inbound
- Experience with marketing automation and CRM platforms, ideally HubSpot, including workflows, lead management, segmentation, scoring, and reporting
- Experience experimenting with AI-enabled tools and workflows
- Experience creating campaign assets such as landing pages, email sequences, nurture programs, and campaign copy
- A practical understanding of funnel measurement, attribution, GA4, UTM tracking, campaign analytics, and performance reporting
- Experience working with performance media platforms such as LinkedIn Ads and Google Ads
- Experience partnering closely with Sales on account targeting, lead handoff, follow-up, and pipeline creation
- Strong analytical thinking combined with a willingness to execute hands-on
- A test-and-learn mindset
- Comfortable working across multiple markets and collaborating with global and regional teams
- Working proficiency in written and spoken English
Desired Qualifications
- ideally within SaaS, enterprise technology, HR tech, or another complex B2B environment
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