B2B Marketing Manager (m/f/d)
HybridHamburg, Hamburg, Germany
Job Summary
Own and coordinate the cadence communication strategy for EU and Asia sales organizations, managing the planning, creation, review, approval, and implementation of email communications for over 100 commercial projects. Oversee the annual delivery of more than 100,000 B2B sales emails, ensuring messaging aligns with project objectives, target audiences, and market needs. Act as the central point of contact for communication requests, collaborating with stakeholders from Sales, Sales Operations, Sales Enablement, Sales Excellence, and AI & Automation across different countries. Create, review, and optimize B2B email communication in English and multiple languages while developing scalable processes for intake, prioritization, and documentation. Monitor cadence performance using metrics such as delivery, open, reply, and meeting conversion rates to translate data into actionable recommendations. Collaborate with the AI & Automation team to improve scalability and personalization of sales communications. Requires 2-3 years of professional B2B marketing experience, excellent written and verbal communication skills in English, and proficiency in email marketing platforms or CRM systems. Full-time hybrid role with up to 30 days of work from abroad per year.
Required Qualifications
- 2-3 years Professional experience in B2B marketing, sales communication, email marketing, campaign management, or a comparable role
- Proven ability to manage a high volume of projects and stakeholders simultaneously in a structured and transparent way
- Excellent written and verbal communication skills in English, with a strong ability to translate complex commercial requirements into clear, customer-focused messaging
- Experience working in an international or cross-functional environment, comfortable collaborating with stakeholders from different nationalities, cultures, and functions
- Strong organizational and project management skills combined with high attention to detail and a commitment to communication quality
- Proactive, solution-oriented mindset with confidence in challenging stakeholders, following up on commitments, and managing deadlines in a fast-moving environment
Desired Qualifications
- Experience with email marketing platforms, sales engagement solutions, or CRM systems is preferred
- familiarity with Salesforce or Salesforce Sales Engagement is a plus
- Knowledge of B2B customer journeys, sales processes, and email marketing performance metrics
- experience with AI-supported content creation or personalization tools is beneficial
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