B2B Marketing Associate
$90,000–$90,000 year
HybridNew York, United States
Job Summary
Execute multi-channel B2B marketing tactics across paid, owned, and earned channels to drive brand awareness and revenue growth for asset managers. Design and scale email journeys with data-driven segmentation to deliver personalized web and email experiences. Own web A/B testing frameworks to improve conversion rates and landing page performance while managing campaign logistics, asset management, and cross-functional coordination. Assist in developing creative briefs and produce high-impact marketing content. Monitor full-funnel metrics, analyze performance data to identify patterns, and translate insights into strategic recommendations for continuous optimization.
Required Qualifications
- BA/BS degree in marketing, business, or related field
- 3-5 years of B2B marketing experience within financial services, asset management, or wealth management
- Ownership of lifecycle, demand generation, and/or ABM programs
- Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma
- Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives
- Ability to analyze performance data, identify patterns, and turn insights into next steps
- Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis
- Thrives in a fast-paced environment and is ready to 'roll up their sleeves' to get the job done
- Strong attention to detail and high quality of work
- This role is hybrid 3 days in the office/week
- based in New York City, NY
- applicant must be authorized to work in the country where this position is located
Desired Qualifications
- ownership of lifecycle, demand generation, and/or ABM programs is a plus
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