B2B Marketing Account Director
RemoteHonduras, Región del Biobío, Republic of Chile
Job Summary
Own a portfolio of 4–6 B2B accounts by running Power Circuit to diagnose growth constraints across six pillars and building strategic roadmaps from those findings. Work directly with client sales leadership to refine ICPs, establish lead scoring criteria, and improve MQL-to-SQL handoff quality while holding analysts accountable for execution. Manage retention and expansion by leading renewals, growing MRR, and coordinating paid, SEO, content, and ABM work around a single account strategy. Ensure daily compliance with proprietary technology including Iris, nova, and Pulse, while coaching specialists on performance. Present QBRs focused on revenue and pipeline health to skeptical VPs of Sales, pushing back on data-driven insights.
Required Qualifications
- Proficiency in spoken and written English at an advanced level
- 6+ years in B2B marketing, with client-facing or consultative experience
- Experience working with sales teams directly
- Fluency in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts
- Knowledge of B2B measurement including pipeline attribution, MMM limitations in long-cycle sales, and when last-touch is misleading
- Experience presenting to VP and C-suite stakeholders and pushing back on them when the data supported it
- Track record of retaining and growing accounts
- ABM strategy experience
Desired Qualifications
- Power Circuit Certification (annual)
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