B2B Integrated Campaigns Strategist

Paid Media Strategist responsible for end-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn; ownership of budget allocation and channel mix, with in-platform build, optimization, and reporting. Collaborates with Manager of Integrated Campaigns, Director of Marketing Programs and Operations, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Focuses on driving MQLs, pipeline contribution, and site traffic through measurement, attribution, and tagging; develops creative briefs and tests new channels as programs mature. Plays a hands-on role in cross-training with the Sr Associate of Integrated Campaigns - Organic & Boosted Social; operates in a remote-first, US-based setting with comprehensive benefits and a base salary range of $93,100-$114,050. Must-have experience includes managing paid media across Paid Search, Paid Social, and Paid Display, owning budget allocation, and translating performance data into actionable recommendations. The role emphasizes a lean team environment and opportunities to expand channel mix and approaches over time.