B2B Graphic Designer
Remote · Mexico or Brazil
Job Summary
B2B Graphic Designer needed to create high-performing static ad creatives for cold audiences across LinkedIn, Google Display, Meta, and other digital platforms. Responsibilities include translating go-to-market messaging and ICP insights into visually compelling ad concepts, producing multiple ad variations for A/B testing, maintaining brand consistency across formats, and collaborating with marketing and growth teams to align creatives with campaign performance goals. Must craft assets in multiple formats and dimensions, build scalable design templates, manage multiple projects, and leverage AI tools to accelerate ideation and workflows. Proficiency with Adobe Creative Suite and/or Canva is required, along with a strong portfolio of B2B ad creatives and knowledge of performance marketing metrics and CTA placement.
Required Qualifications
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns
- Strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
- Ability to translate marketing strategy and messaging into compelling visual designs
- Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement
- Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows
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