B2B E-commerce Lead
$55,000–$65,000 year
On-site · Boulder, Colorado, United States
Job Summary
Own the B2B e-commerce strategy, growth, and operations for Giant’s digital wholesale channel, including P&L ownership, digital sales strategy, portal UX, and onboarding of new dealers. Drive revenue by expanding account opportunities, optimizing the digital buying journey, and integrating ERP/CRM back-end systems with the front-end portal; ensure accurate product data, pricing, and inventory; manage logistics and SLAs with warehouse teams; lead cross-functional collaboration between Sales, IT, Marketing, and Global Digital; develop dealer training to drive adoption of the self-service tool; monitor KPIs (AOV, channel adoption, conversions) and identify cross-sell/upsell opportunities.
Required Qualifications
- 5+ years in B2B e-commerce or wholesale digital sales
- Experience in cycling or sporting goods industry preferred
- Strong proficiency with B2B e-commerce platforms (e.g., Salesforce B2B Commerce, Magento, Shopify Plus)
- ERP systems experience (NetSuite, SAP, Microsoft Dynamics)
- Proven experience managing a P&L
- Cross-departmental project management experience
- Excellent communication skills to translate technical features into business benefits
- Bachelor's degree in Business, Marketing, or related field or equivalent professional experience
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