B2B CRM Lead - (9 Month Parental Leave Cover)
HybridBerlin, State of Berlin, Germany
Job Summary
Oversee strategy and execution of B2B marketing campaigns, lifecycle automation programs, and operational communications while prioritizing cross-functional roadmap items. Lead and advise CRM Managers and freelancers to release, optimize, and scale engaging global campaigns, exploring MarTech implementations and translating ad-hoc efforts into repeatable frameworks. Work closely with Product, Data, Commercial, and Marketing teams to scope features, automations, and messaging formats, establishing best practices for scalable CRM work. Set direction for data activation, insights, and reporting using an experimentation framework to measure business impact. Manage stakeholders across departments to drive retention and growth initiatives aligned with the company's mission to reduce food waste.
Required Qualifications
- Experience leading CRM, retention, lifecycle or marketing automation teams
- Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms
- Working knowledge of Salesforce Marketing Cloud (SFMC)
- MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel
- Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most
- A great communicator who is able to win the hearts and minds of stakeholders across different departments
- A self-starter with an adaptable work-style - able to get results in a fast-paced environment
- A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same
- Able to work effectively remotely when required
Desired Qualifications
- B2B marketing background preferred; marketplace or two-sided platform experience a bonus
- Braze experience is a bonus but not a barrier
- Knowledge of the broader Salesforce ecosystem like Sales Cloud, Service Cloud, Data Cloud or similar
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