AY Residence Life Identity, Branding & Outreach Manager (IBOM) (WS-ST3)

Job Summary

Required Qualifications

• •Must be enrolled in a degree program at St. Olaf College during the academic year and maintain good standing in academics and conduct
• •Must maintain a cumulative/semester GPA of 2.5
• •Students should have no pending cases, active sanctions, and/or resolved cases that would prevent effective performance as student staff members
• •A digital portfolio demonstrating graphic design, photography, or video editing capabilities is required
• •Previous experience in marketing, retail/boutique management, event planning, or student leadership is highly preferred
• •Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or design platforms like Canva
• •Exceptional public speaking, time management, and team-building abilities
• •Comfort level with social media, specifically, Facebook, Twitter, and Instagram
• •Excellent communication skills: verbal and written
• •Ability to share personal stories of life at St.Olaf College. The staff member must be able to understand and communicate the connection between residence life, on-campus living, and the college experience
• •Flexible and adaptable communication and engagement delivery to the space and the targeted audience
• •Critique and edit marketing material to ensure it is on-brand and targets the identified audience
• •Knowledge of marketing, branding, and communications
• •Study to understand the needs of college-age students, residents of St.Olaf College, and student supporters, i.e., families
• •Relatability: Ability to share personal stories of life at St.Olaf College. The staff member must be able to understand and communicate the connection between residence life, on-campus living, and the college experience
• •Ability to address conflict and challenges within the public in a meaningful manner
• •Provide 1-1 ongoing mentoring to Housing Ambassador Assistants
• •Serve as a frontline approver for events and outreach activities to be submitted to one's supervisor
• •Hold office hours in the student staff lead's dedicated area
• •Create positive experiences through networking events, marketing initiatives, and programming
• •Promote the office through identified clothing, tabling, presentations, and hosting events on and off campus
• •Participate in department and college events with Residence Life Professional Staff
• •Collect feedback, both quantitative and qualitative, to support departmental changes
• •Post creative and engaging content on social media to build awareness around the on-campus living experience
• •Follow up with individual residents and groups with on-campus living concerns
• •Collaborate with the Hall Council, Residence Hall Association, Residence Life Advisory Committee, and other identified entities to enhance the residential experience

Desired Qualifications

• •Previous experience in marketing, retail/boutique management, event planning, or student leadership is highly preferred