AVP Product Marketing
RemoteUnited States
United StatesRemoteFull TimeMedium
Full TimeMedium
Job Summary
Lead downstream product marketing and commercialization strategy across Baylor Genetics' portfolio, defining go-to-market plans, value propositions, and messaging architecture to drive adoption and share of wallet growth. Own enterprise sales enablement, competitive intelligence, and win/loss analysis to equip the organization with resources for effective commercial execution. Partner with Product Management, Sales, and Medical Affairs to align commercialization strategies with product roadmaps and optimize portfolio performance through lifecycle planning and cross-functional collaboration.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- 12+ years of experience in product marketing, go-to-market strategy, or commercial roles
- Proven experience leading downstream product marketing and go-to-market execution
- Strong track record of driving sales effectiveness, market share growth, and competitive performance
- Experience owning sales enablement systems and commercial execution strategy
- Experience leading win/loss and competitive intelligence programs
- Demonstrated ability to influence cross-functional teams and senior stakeholders
Desired Qualifications
- Experience in healthcare, biotech, diagnostics, or life sciences
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