AVP, GTM & Commercial Strategy — Real World Data
$180,500–$230,000 year
Hybrid · Tampa, Florida, United States or Canonsburg, Pennsylvania, United States
Job Summary
AVP, GTM & Commercial Strategy for Inovalon’s Real World Data (RWD) business. This senior leadership role is a true hybrid, balancing GTM operationalization with long-range commercial strategy, and serves as the bridge between customers, the sales organization, product teams, and senior leadership. Own end-to-end commercialization for the RWD portfolio (closed/open claims, EHR, clinical notes data) across life sciences segments and adjacent markets, shaping pricing, packaging, and go-to-market plans; lead market segmentation, launch readiness, and post-launch performance; drive Voice of Customer, market intelligence, and competitive analysis to inform roadmap and monetization strategies; manage cross-functional alignment with Sales, Product, Marketing, Finance, Legal, and Customer Success; represent the company externally at conferences and with analysts; ensure profitability and GTM viability of new product launches; travel up to 35% as needed.
Required Qualifications
- 15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a direct focus on commercial strategy, go-to-market, or revenue growth
- Deep domain expertise in real world data markets, including closed and open claims, EHR data, and clinical notes; direct experience commercializing or deploying RWD solutions for life sciences customers (biopharma, medical device, CROs, HEOR) strongly preferred
- Demonstrated success defining and executing revenue growth strategies in complex, cross-functional environments
- Strong understanding of the RWD regulatory and policy landscape, including FDA RWE guidance, CMS data programs, and evolving data use and privacy frameworks
- Proven ability to translate market intelligence, customer insights, and competitive dynamics into differentiated commercial strategies and GTM plans
- Experience with inorganic growth strategy, including build/buy/partner evaluation, M&A analysis, or strategic partnership development
- Exceptional communication and executive presence, with demonstrated ability to influence at all levels of leadership
- Demonstrated ability to work cross-functionally across Product, Sales, Marketing, and Finance
- Financial and operational acumen, including understanding of revenue, pipeline, pricing economics, and retention dynamics
- BA or BS in a technical or business discipline; MBA or related advanced degree preferred
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