AVP Growth Marketing
RemoteUnited States
Job Summary
Develop and execute Baylor Genetics' commercial growth strategy by translating annual priorities into measurable quarterly marketing plans that accelerate demand generation and pipeline growth. Lead integrated demand generation across digital channels, account-based marketing, and commercial events to optimize campaign performance and drive qualified pipeline. Partner with Product Marketing, Sales, and Business Development to align messaging, coordinate multi-channel activations, and establish clear attribution models for revenue impact. Manage departmental budgets, agency relationships, and high-performing teams while delivering executive reporting on marketing ROI and funnel conversion.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology
- 5+ years leading integrated commercial marketing organizations
- Demonstrated success building demand generation, ABM, digital marketing, and commercial event programs that drive measurable business growth
- Experience developing marketing attribution models, performance reporting, and executive dashboards
- Experience managing cross-functional teams, agency partners, and multimillion-dollar marketing budgets
- Strong knowledge of Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies
Desired Qualifications
- MBA or advanced degree
- Master's degree
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