AVP, Digital Marketing
On-site · Phoenix, Arizona, United States
Job Summary
The AVP, Digital Marketing leads the strategy and execution of Macerich’s digital marketing across social media, email marketing, and website content. Responsibilities include defining goals and performance measurement frameworks, managing a team of digital managers, overseeing content and social media strategies, and ensuring alignment with corporate marketing initiatives. The role requires a Bachelor’s degree and extensive experience in digital marketing, including leadership roles. Proven abilities in setting enterprise-level digital strategies and managing multi-channel ecosystems are essential.
Required Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience
- 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms
- 5+ years of people management experience, including leading and developing managers and building sustainable, high-performing teams
- Proven ability to set and execute enterprise‐level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI)
- Hands‐on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns
- Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization
Desired Qualifications
- Strong experience defining KPIs, performance dashboards, and reporting frameworks
- Demonstrated success managing multi‐channel digital ecosystems across national and localized executions
- Experience partnering with cross‐functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions
- Strong understanding of content strategy, including social media storytelling, short‐form video, brand governance, and community engagement
- Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability
- Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision
- Strong organizational and operational skills, with experience building processes, documentation, and scalable systems
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.