AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11)
Remote · Hyderabad, Telangana, India
Job Summary
AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics leads high-impact analytics across the customer lifecycle, delivering actionable insights to drive revenue growth, engagement, spend, loyalty, and ROI. Own end-to-end analytics delivery, develop dashboards and models, promote data-driven decisioning, and partner with CoBrand clients to influence strategy through data storytelling and performance insights. The role requires translating complex analytical techniques into simple language for cross-functional teams, presenting to senior leaders, and collaborating across functions to solve lifecycle marketing problems related to acquisition, spend, retention, and segmentation.
Required Qualifications
- Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid)
- or in lieu of a degree 8+ years of relevant analytics/data science experience
- Minimum 4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data
- Minimum 2+ years of solving open-ended business analytics questions independently
- Minimum 2+ years of designing and building dashboards in Tableau or Power BI
- 1+ years of experience presenting to senior leaders and stakeholders
- Should have experience working with cross-functional teams on business problems
- Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)
- Eligibility Criteria: Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience.
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