Automotive Social Media Coordinator (dealership experience required)
On-sitePompano Beach, Florida, United States
Job Summary
Manage the dealership's Facebook, Instagram, TikTok, YouTube, and other social media accounts by creating engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles. Film vehicle walkarounds, customer deliveries, employee spotlights, and dealership events while highlighting features, pricing, incentives, and promotions. Respond promptly to comments, messages, reviews, and inquiries, then generate and nurture sales leads through social media. Coordinate with sales staff to promote inventory and special offers, develop creative campaigns to increase engagement and showroom traffic, and monitor performance to provide regular reports on leads and conversions. Assist with paid social media advertising campaigns as needed while maintaining a consistent brand voice and protecting customer privacy.
Required Qualifications
- Previous experience in social media, digital marketing, sales, automotive, or a related field
- Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social platforms
- Excellent written and verbal communication skills
- Comfortable appearing on camera or interacting with customers and dealership staff
- Strong photography and video-content skills
- Ability to use social media scheduling, editing, and analytics tools
- Creative, energetic, organized, and comfortable working in a fast-paced environment
- Strong customer-service and interpersonal skills
- Ability to work independently while collaborating with the sales and management teams
- Automotive industry experience
- Ability to demonstrate the ability to pass pre-employment testing including background checks and drug tests
Desired Qualifications
- Automotive industry experience is a plus but not required
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