Automotive Digital Sales Training & Certification Manager
On-siteMiami, Florida, United States
Job Summary
Develop and deliver standardized digital sales training for dealership managers, internet salespeople, and other personnel handling digital opportunities. Build and administer a certification process to ensure employees demonstrate competency before independently managing leads. Conduct call reviews, CRM audits, role-plays, and communication evaluations to coach teams on internet leads, phone handling, appointment-setting, and trade-in conversations. Partner with Digital Sales Managers and dealership leadership to identify and correct performance gaps during new-store launches. Track training effectiveness through improvements in contact rates, appointment conversion, and CRM compliance while traveling throughout Florida to support the dealership network.
Required Qualifications
- Automotive retail sales, BDC, digital sales and/or automotive training experience
- Strong knowledge of internet lead management, telephone handling and appointment-setting
- Experience with automotive CRM systems and dealership sales processes
- Proven ability to train, coach and motivate sales professionals
- Strong facilitation and public-speaking skills
- Ability to evaluate calls, CRM activity and written customer communications
- Strong organizational skills and follow-through
- Comfortable working with salespeople, managers, General Managers and corporate leadership
- Ability and willingness to travel throughout Florida
Desired Qualifications
- Preferred experience includes dealership sales management, BDC management, multi-store automotive training, LMS platforms or structured certification programs
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