Audience Marketing Lead, Fontana
On-siteKings Cross, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Develop long-term audience growth strategies for a roster of artists, prioritizing sustainable fan development and meaningful engagement across platforms. Oversee social media channels, fan community frameworks, and digital infrastructure including mailing lists and CRM touchpoints. Execute day-to-day campaign management by reviewing content schedules, managing pre-save strategies, and overseeing digital-first creative assets. Lead the briefing for key visual tools and ensure seamless fan journeys through accurate asset delivery and consistent stakeholder communication. Act as the primary audience voice in campaign planning while analyzing industry trends and emerging technologies to drive innovation.
Required Qualifications
- Direct experience of working with artists
- A forward-thinking digital marketer who challenges convention and brings new ideas
- Strong understanding of fan behaviour, online communities, and music culture
- Experience managing multi-channel digital campaigns within music or entertainment
- Confidence working cross-functionally with multiple stakeholders
- A balance of creative thinking and operational execution
- Passion for building fandom, not just driving reach
Desired Qualifications
- Line Management
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