Audience Growth & Lifecycle Manager
RemoteNew York, United States or Washington, United States
Job Summary
Drive audience development by growing and segmenting the top of the funnel across newsletters, social, and organic channels. Own lifecycle execution by building email flows, managing segmentation, and optimizing conversion sequences against paid metrics. Run a continuous testing program across paywalls, offers, and landing pages to turn data into decisions. Move quickly on editorial moments to stand up campaigns during traffic surges. Report rigorously on conversion, churn, and campaign performance to inform the next strategic move. This role runs the day-to-day engine of the membership business, connecting acquisition, retention, and reporting for a trusted right-of-center media platform.
Required Qualifications
- 3+ years in subscription marketing, growth marketing, or audience development
- Experience at a startup or a company of similar size and stage, where you executed directly rather than managing vendors or large teams
- Ability to digest large amounts of data—spreadsheet analysis, cohort reporting, and A/B test interpretation—and distill them into clear and actionable insights
- Direct experience with an ESP, a paywall or subscription platform, and web analytics
- Strong copy instincts and attention to detail
- You have launched campaigns end to end, from segmentation through creative through reporting
- You can spot the difference between correlation and causation in your own data, and you have caught yourself before drawing the wrong conclusion
- You are comfortable being the person who both designs the test and configures it
- You would rather own a wide surface area with real autonomy than a narrow one with more oversight
Desired Qualifications
- A genuine understanding of The Dispatch and its unique place in the new media ecosystem—or a willingness to learn quickly
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