Audience Growth & Engagement Lead
Hybrid · New York City, New York, United States or Austin, Texas, United States
Job Summary
Audience Growth & Engagement Lead responsible for driving sustainable growth and engagement across Digital Turbine’s content surfaces. Owns or partners on distribution, personalization eng., A/B testing, growth architecture for new/rebuilt app experiences, lifecycle engagement via CRM tactics (push, segmentation) to improve retention, monetization through optimized content inventory, analytics and dashboards to demonstrate ROI, and CRO mindset to optimize user funnels. Partners with Product, Marketing, and Ad Sales to translate insights into measurable product requirements, launch plans, and post-launch performance readouts; includes responsibilities for app store optimization and driving expected engagement metrics across owned channels.
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