Audience Engagement Manager
HybridCalgary, Alberta, Canada
Job Summary
Lead digital engagement content strategy and creation, ensuring editorial quality across all platforms to enhance audience and advertiser interest. Track audience analytics, identify growth goals, and provide regular reporting to senior leadership. Create, implement, and manage new engagement strategies for cross-platform programs, including newsletter growth and existing brand initiatives like Top 40 Under 40. Manage social media channels and Second Street contests, collaborating with Content Studio and Production teams to brainstorm sponsored content offerings. Complete duties on time while communicating delays and proactively suggesting process improvements. Work collaboratively with editors and designers to meet engagement targets, presenting new ideas to the VP and President.
Required Qualifications
- demonstrated experience creating an audience strategy and fulfilling its KPIs
- strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
- experience in digital media, audience development, or digital marketing
- proficiency with WordPress and MailChimp, basic HTML, social media management tools (e.g., Hootsuite, Sprout Social), and web analytics platforms like Google Analytics
- experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being met
- strong and informed ideas on how to increase engagement and the ability to present these ideas to the senior leadership team
- smart, professional and a lot of fun to work with
- passionate about the quality of your work
- interested in the direction of the city and excited about Avenue's many topic areas including city life, profiles, arts & culture, events, dining, home decor, fashion, shopping, travel and mountain life
- a self-starter who is reliable, consistent and can work to a deadline
- curious about the world around you with a way of looking at concepts, trends and ideas from new and unexpected angles
- dedicated to improving quality and concerned about the details
- very organized, with exceptional time-management skills
- Regular in-person team meetings and attendance at events are required
- part-time contract position
- based in Calgary
Desired Qualifications
- demonstrated experience creating an audience strategy and fulfilling its KPIs
- strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
- experience in digital media, audience development, or digital marketing
- proficiency with WordPress and MailChimp, basic HTML, social media management tools (e.g., Hootsuite, Sprout Social), and web analytics platforms like Google Analytics
- experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being met
- strong and informed ideas on how to increase engagement and the ability to present these ideas to the senior leadership team
- smart, professional and a lot of fun to work with
- passionate about the quality of your work
- interested in the direction of the city and excited about Avenue's many topic areas including city life, profiles, arts & culture, events, dining, home decor, fashion, shopping, travel and mountain life
- a self-starter who is reliable, consistent and can work to a deadline
- curious about the world around you with a way of looking at concepts, trends and ideas from new and unexpected angles
- dedicated to improving quality and concerned about the details
- very organized, with exceptional time-management skills
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