Audience Editor
$49,930–$75,000 year
HybridBoston, Massachusetts, United States
Job Summary
Oversee and execute a social media strategy to amplify journalism and deepen engagement with online communities. Develop strategies to build community with the digital subscriber base, fostering two-way conversations across platforms. Work broadly with journalists to elevate reporting and connect directly with readers while managing existing and experimenting with new social media accounts. Monitor analytics, identify KPIs for growth, and provide audience insights to drive engagement. Liaise with external partners on initiatives and organize regular discussions with journalists on trending topics. Cultivate a team atmosphere around the audience and community.
Required Qualifications
- At least 2-4 years of experience as an audience journalist
- Previous experience running social media accounts for a large brand or publication
- Experience building and engaging with online communities
- Excellent at writing social media copy and crafting a voice off-platform
- Skilled at multitasking and juggling multiple, fast-moving storylines or long-term projects at once
- A team player who thrives working in a group setting
- Candidates should be based in the area or willing to move
Desired Qualifications
- A strong ability to collaborate across teams
- Curiosity and passion for local news
- Familiarity with social media platforms
- Experience identifying opportunities on those platforms to engage readers
- Experience working with photo, video, and other multimedia teams
- An acute knowledge of audience analytics
- Understanding of what drives growth and engagement with users
- Developing platform-specific or project-specific audience strategies
- Evaluating overall performance on channels
- Explore opportunities with new tools, audience targeting, and new forms of storytelling
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.