Audience Development Manager
On-site · Atlanta, Georgia, United States
Job Summary
Audience Development Manager for three digital properties (AtlantaBlackStar.com, Finurah.com, TheShadowLeague.com) focused on growth-driven social media strategies. Build and lead a specialized team, leverage platforms including Instagram, YouTube, Facebook, TikTok to achieve performance metrics, collaborate with editorial and video teams to share data-based insights, oversee posting across content distribution platforms, execute cross-platform strategies to rapidly grow following, brand awareness, and monetization opportunities. Maintain awareness of competitors, develop and maintain social posting schedules, manage social spending to align with KPIs, collaborate with agencies, sales and brand teams on sponsorships and programmatic deals, support email subscriber acquisition programs to drive growth and engagement of newsletters, create compelling campaigns for content offerings, and track progress with daily/weekly reports to meet engagement goals.
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