Audience Analyst
$65,000–$80,000 year
On-siteManhattan, New York, United States
Job Summary
Partner with Product and Engineering to define data requirements, establish success metrics, and monitor experiment performance to optimize testing outcomes. Incorporate AI and automation tools to streamline test result analysis, manage projects, and measure overall business impact. Define and document query optimization best practices to ensure a smooth, standardized migration from BigQuery to Snowflake. Analyze customer acquisition funnels to resolve friction points, gather reporting requirements, and build tracking dashboards in Tableau. Analyze complex behavioral and demographic data to segment audiences, partnering with Newsroom and Subscription teams to design and track targeted growth campaigns. This role supports the Audience team within the greater Dow Jones consumer subscription organization, focusing on growing subscriptions through quality reach and scale across The Wall Street Journal, Barron's, and MarketWatch.
Required Qualifications
- 1-2 years of professional experience in a subscription, marketing, or data-related role
- Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences), or equivalent experience
- Understanding of the fundamentals of SQL, Snowflake, and Tableau
- Understanding of testing platforms such as Piano Composer and StatSig
- Strong skills in Excel, Google Sheets
- Ability to deliver clear recommendations from data
- Ability to summarize and present findings to non-technical stakeholders in clear and understandable manner
- Excellent attention to detail and a commitment to data accuracy
- Good communication skills and the ability to work as part of a team
- Passion for news and subscriptions, along with a curiosity about audience behavior
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