Associate Vice President, Global Brand Marketing
$185,000–$210,000 year
HybridLos Angeles, California, United States
Job Summary
Define global brand positioning, messaging architecture, and long-term strategy while ensuring consistency across digital, retail, social, and experiential channels. Lead product launches from concept through market introduction by translating scientific innovation into compelling consumer messaging and developing go-to-market plans. Build integrated 360° marketing strategies spanning earned, owned, paid, and influencer channels, and establish KPIs to measure brand health and campaign effectiveness. Mentor a high-performing marketing team, manage external agencies and budgets, and foster collaboration across Product Development, Creative, Sales, and Operations to drive measurable business growth.
Required Qualifications
- 10+ years of progressive experience in brand marketing and product marketing within prestige or luxury beauty, skincare, wellness, or consumer lifestyle brands
- Proven experience leading integrated marketing strategy and product commercialization for premium consumer brands
- Deep understanding of luxury consumer behavior and the evolving beauty landscape
- Demonstrated success launching category-defining products and building enduring brand equity
- Strong strategic thinker with exceptional storytelling and communication skills
- Experience managing and developing high-performing teams
- Highly collaborative leader who thrives in entrepreneurial, fast-paced environments
- Ability to balance creative vision with commercial rigor and data-driven decision-making
- Ability to perform essential duties, with or without reasonable accommodation
- Ability to operate independently in a fast‐paced, ambiguous environment
- Strong self‐management, prioritization, and ownership of outcomes
- Proactive problem‐solving and clear, consistent communication
Desired Qualifications
- Luxury skincare or prestige beauty experience strongly preferred
- Experience working closely with founders and executive leadership
- Familiarity with ingredient-led marketing, clinical claims, and scientific storytelling
- Global brand or international market experience is a plus
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