Associate Vice President, Commerce
HybridBengaluru, Karnataka, India
Job Summary
Manage integration of media commerce campaigns with overall mainline and off-platform digital campaign planning and execution. Execute and track performance of all media commerce campaigns for the client across search, display, DSP, and off-platform performance marketing. Lead evangelization of e-commerce use across client media plans to drive early adoption with internal and external teams. Manage a team of 2-3 practice and platform specialists based in Bangalore. Develop category-specific playbooks, standard operating procedures, and calendars for media commerce plans. Track and share category insights, competition activity, and cascade learnings to relevant stakeholders. Manage daily, weekly, and monthly tracking dashboards to monitor category, sub-category, and brand-level metrics. Collaborate with e-commerce platform partners on campaign planning, deployment, and deliverables. Support development of e-commerce media annual operating plans in collaboration with mainline and digital teams.
Required Qualifications
- Entrepreneurial spirit
- Self-motivated
- Understanding of the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
- Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client's e-commerce business strategy
- Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client
- Execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
- Not wary of getting their hands dirty or stepping into the trenches
- Minimum experience of 6+ years in the e-commerce industry
- Overall experience of 8+yrs
- Experience of having worked with any of the large e-commerce/internet platforms
- Experience in an e-commerce profile having worked for a company within FMCG/ Consumer Durables/ Mobile/Electronic categories
- Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
- Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.
Desired Qualifications
- Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms
- Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.
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