(Associate) Specialist, Web Analytics & Tracking
HybridWrocław, Lower Silesia, Poland
Job Summary
Proactively analyze customer journeys, digital touchpoints, and campaign performance to surface actionable insights. Own and enable the effective use of Adobe Analytics by delivering requested dashboards, reports, and self-service support. Translate business needs into requirements to implement, test, and validate tracking for new website features while ensuring reliable data capture. Drive improvements in web analytics quality and journey optimization in collaboration with marketing, digital, and IT teams. Manage vendor interactions, including support requests, issue escalation, usage optimization, and contract renewals. Partner with cross-functional stakeholders to turn analytics findings into actionable recommendations.
Required Qualifications
- University degree (or final-year student) in a business, marketing, technology, sciences or similar field
- 1+ years of experience in web analytics, digital analytics, web tracking, or a related role
- Good understanding of web analytics concepts and web tracking concepts
- Basic JavaScript, HTML and CSS knowledge
- Analytical mindset
- Attention to detail
- Very good English
- Good excel skills
- Team player with a collaborative approach
- Willingness to learn in an international environment
- English version of CV
Desired Qualifications
- Master's degree preferred
- Experience with web analytics tools, particularly Adobe Analytics
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