Associate SEM Analyst
HybridMadison, Wisconsin, United States
Job Summary
Manage and optimize paid media campaigns by conducting keyword research, creating ad copy, and handling bid management to improve performance. Monitor budgets and identify trends while collaborating with the team to analyze data and generate actionable reports. Support new strategy implementations and communicate campaign status to internal stakeholders and external partners. Stay current on industry trends and best practices to ensure the team leverages the latest tools and formats. Requires a bachelor's degree, one year of experience with Google Ads or paid social, and proficiency in Microsoft Excel. Hybrid work from Stevens Point, Wisconsin, with optional remote days on Mondays and Fridays.
Required Qualifications
- Bachelors Degree or equivalent related work experience
- Degree in Marketing, Business, Communications, Information Systems or a related field
- Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape
- Desire to contribute to a team environment and care about collective success
- Excellent written and verbal communication skills, with the ability to articulate information clearly
- Proficiency in Microsoft Excel for data analysis and reporting
- Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.)
Desired Qualifications
- Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial
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