Associate SEM Analyst
HybridMadison, Wisconsin, United States or Nashville, Tennessee, United States
Job Summary
Assist in the day-to-day management and optimization of campaigns on digital marketing platforms by conducting keyword research, ad copy creation, and bid management to improve performance. Monitor campaign budgets and identify trends for improvement while collaborating with the team to analyze data and generate performance reports. Support the implementation and testing of new strategies, communicate effectively with stakeholders regarding campaign status, and stay current on industry trends to ensure the team leverages the latest tools and best practices. Requires a bachelor's degree in marketing or related fields, proficiency in Microsoft Excel, and at least one year of experience with Google Ads or paid social. This role offers a hybrid schedule with Monday and Friday work-from-home options, plus access to Sentry University for tuition reimbursement and a 401(k) match.
Required Qualifications
- Bachelors Degree or equivalent related work experience
- Degree in Marketing, Business, Communications, Information Systems or a related field
- Excellent written and verbal communication skills, with the ability to articulate information clearly
- Proficiency in Microsoft Excel for data analysis and reporting
- Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.)
Desired Qualifications
- Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape
- Desire to contribute to a team environment and care about collective success
- Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial
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