Associate SEM Analyst
HybridStevens Point, Wisconsin, United States
Job Summary
Manage and optimize paid media campaigns by conducting keyword research, creating ad copy, and adjusting bids to improve performance. Monitor budgets and trends while collaborating on data analysis to generate actionable reports for stakeholders. Support new strategy implementations and communicate campaign status to internal and external partners. Stay current on industry best practices to ensure the team leverages the latest tools and formats. This role requires a Bachelor's degree and at least one year of experience with Google Ads or paid social platforms. We offer hybrid flexibility, comprehensive benefits, and a 401(k) match.
Required Qualifications
- Bachelors Degree or equivalent related work experience
- Degree in Marketing, Business, Communications, Information Systems or a related field
- Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape
- Desire to contribute to a team environment and care about collective success
- Excellent written and verbal communication skills, with the ability to articulate information clearly
- Proficiency in Microsoft Excel for data analysis and reporting
- Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.)
Desired Qualifications
- Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial
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