Associate RCC Marketing Promotions Director
$178,500–$252,500 year
On-siteAlameda, California, United States
Job Summary
Develop and lead promotional efforts to craft and execute tactics supporting brand strategy for Cabozantinib in RCC cancers. Support US marketing tactical plans for existing and potential new indications, ensuring successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels. Consult with Ex-US and US partner organizations to review and align on promotional message execution, while managing the promotions budget, establishing goals, and measuring performance. Collaborate with cross-functional partners including field sales, sales training, market planning, and regulatory/compliance to ensure key brand messages are effectively communicated at sales meetings. Manage key vendor relationships and foster trust across marketing and sales teams while ensuring compliance with all laws and regulations governing Exelixis conduct.
Required Qualifications
- Master's degree in related discipline and 13 years of related experience; or BS/BA degree in related discipline and at least 11 years of related experience; or Equivalent combination of education and experience
- Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
- Pharmaceutical Marketing
- Patient Marketing
- advocacy relations
- public relations
- digital marketing and sales experiences
- Oncology experience
- Effective prioritization of activities
- Ability to effectively collaborate with multiple organizational stakeholders
- Talent for blending innovation with pragmatic execution
- Skills to network internally and externally
- Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
- Demonstrated strategic thinking, initiative and creativity
- Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
- Strong presentation, verbal and written communication skills
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
- Business travel is required
Desired Qualifications
- Pharmaceutical Marketing
- Patient Marketing
- advocacy relations
- public relations
- digital marketing and sales experiences
- Oncology experience
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