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Good ApplePosted 2 weeks ago

Associate Programmatic Strategist

$65,000–$65,000 year

On-siteNew York City, New York, United States or New York, United States

Full TimeEntry LevelSmall

Job Summary

Develop, launch, and optimize cross-channel programmatic campaigns across platforms like the Trade Desk, Google Display & Video 360, and PulsePoint. Provide daily, weekly, and monthly campaign reporting while closely monitoring real-time data to identify issues and drive performance improvements. Manage campaign creation, QA, and insights, ensuring creative specs and implementation comply with policy. Collaborate with internal analytics teams and external partners to resolve technical or quality issues, perform monthly accruals, and update spend projections. Write POVs summarizing key industry events and partner updates.

Required Qualifications

  • At least 3 months of work or internship experience, preferably in media planning and buying
  • Strong problem-solving and analytics skills
  • Advanced computer skills (Excel, PowerPoint, Word, Google Suite)
  • Comfortable with formulas (Vlookup, etc), pivot tables, chart creation, and template building
  • Experience in learning and mastering an advanced software platform
  • Bachelor's Degree or equivalent, preferably in a quantitative or analytical-related field

Desired Qualifications

  • Strong interest in Digital Media
  • Experience in Google Analytics
  • Digital advertising certifications and experience (Google Ads, Trade Desk, etc.)
  • Desire to work on some of the most exciting pharma and e-commerce brands

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