Associate Program Manager Retention
$73,000–$84,000 year
On-siteCarlsbad, California, United States
Job Summary
Execute day-to-day ad hoc email, text message, and push notification campaigns for product launches, promotions, and retargeting across digital commerce initiatives. Manage template setup, segmentation, QA, and deployment while adhering to brand style guides and channel best practices. Wireframe campaigns, design templates, and liaise with internal teams for design and copywriting handoffs. Develop and execute subscriber onboarding strategies to drive engagement and long-term retention. Partner with analytics to establish KPI dashboards, track trends, and surface actionable insights to inform strategy. Maintain the monthly retention marketing campaign calendar, ensuring alignment across email, SMS, and push channels. This role requires a creative thinker with strong attention to detail and experience in retention marketing. The position is on-site in Carlsbad, California, with an expected annual base pay of $73,000 - $84,000.
Required Qualifications
- Excellent English communication skills, both verbal and written
- Ability to write, proofread and edit with proficiency and accuracy
- Basic understanding of HTML, CSS, etc
- Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint)
- Bachelor's degree in Marketing, Communications, Business or related field
- 3+ years' experience in retention or lifecycle marketing, with hands-on experience creating email, SMS and/or push notification campaigns
- Experience working in a team-oriented / collaborative environment
- Must be pro-active and seek out new opportunities to improve the retention marketing program
- Highly self-motivated and directed, with keen attention to detail
- Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
- Ability to communicate ideas in both technical and user-friendly language
- Light physical effort equal to frequent lifting or moving of lightweight materials
- Regularly required to sit or stand, bend and reach
- Ability to work extended hours as needed
Desired Qualifications
- Experience with Klaviyo preferred
- Experience with Google Analytics preferred
- Passion for golf and/or sport
- Bachelor's degree in Marketing, Communications, Business or related field, English major preferred
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