Associate Planning Manager
On-siteHong Kong, Hong Kong
Job Summary
Lead strategic planning across multiple accounts by translating business objectives into innovative, result-driven media strategies. Drive integrated campaigns across digital, social, and traditional channels while monitoring and evaluating performance to ensure continuous optimization. Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities based on consumer, market, and competitive insights. Mentor and develop a team of planners, fostering a culture of excellence and collaboration. Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution. Fluently communicate in English and Cantonese with a proactive, entrepreneurial mindset.
Required Qualifications
- Minimum 5 years' experience in media planning within an agency environment
- Proven experience leading integrated campaigns
- Strong digital-first mindset
- Strong analytical capabilities
- Expertise in consumer insights
- Expertise in media strategy
- Expertise in performance optimization
- Excellent client management skills
- Stakeholder communication skills
- Demonstrated ability to lead and develop high-performing teams
- Fluent in English
- Fluent in Cantonese
- Proactive mindset
- Entrepreneurial mindset
- Positive attitude
- Solutions-oriented attitude
Desired Qualifications
- Mandarin language skills
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