Associate Performance Media Manager - Paid Search + Paid Social
$65,000–$75,000 year
HybridMinneapolis, Minnesota, United States
Job Summary
Oversee and execute paid social and paid search campaigns, driving conversion rate optimization through A/B testing and landing page recommendations. Lead day-to-day management of client initiatives, handling campaign planning, strategy documentation, bidding optimizations, and segmentation build-outs. Analyze performance data to generate insights that inform strategic plans, while customizing reports and communicating status to internal and external contacts. Collaborate with project managers to ensure timely delivery and report on emerging trends and opportunities for the team.
Required Qualifications
- 2+ years of paid social or paid search marketing experience
- Working knowledge of Google Analytics and tagging best practices
- Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
Desired Qualifications
- Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
- Preferred experience with Tableau or other data visualization platforms
- Agency experience will be given preference
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.