Associate Media Director, Programmatic
$30,000–$30,000 year
RemoteUnited States
Job Summary
Own all paid media strategy, project ideation, road-mapping, and testing for designated accounts while meeting pacing and KPI requirements. Lead a team of Media Supervisors, delegating tasks and evaluating performance through the Nova platform. Act as the primary point of contact for client meetings and pitch presentations, defending strategies and recommending new media opportunities. Manage vendor relationships across CTV, display, and native channels, optimizing bidding methodologies and creative testing cadences. Drive strategic ideation to expand Healthcare paid media offerings and increase billing for existing accounts. Generate insights and reports to communicate performance against business goals.
Required Qualifications
- Proficiency in spoken and written English at an advanced level
- 100% remote and US time zone working hours
- 6-8+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $300K-$3MM per month
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels
- Extensive experience in campaign management & strategy across Programmatic advertising and Meta Ads
- Experience with Google (Search, PMAX, Demand Gen, Youtube, Video)
- Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift
- Experience with Google Analytics, GTM, conversion and optimization strategy
- Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence
- Client relationship management experience
- Reporting insights, identifying & optimizing towards client business goals
- Team management, delegation, and development experience
Desired Qualifications
- Experience with LinkedIn, TikTok, Reddit, or Bing ads
- Familiarity with multiple programmatic DSPs with managed service and self service
- Familiarity with related DMPs and data partners
- GA4 knowledge
- Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus)
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.