Associate Media Director, Programmatic
$110,000–$130,000 year
HybridSanta Monica, California, United States
Job Summary
Drive omnichannel programmatic media strategy by developing channel mixes, managing personalized media plans for healthcare clients, and executing campaigns that align brand KPIs with business goals. Lead media collaboration with internal and external stakeholders, including agency teams and vendors, while growing partnerships with database services and demand side platforms. Create intuitive presentations for key stakeholders, develop measurement plans with data science, and own campaign success and overall KPI results. Provide consultancy to internal staff and liaise with third-party agencies to ensure strategy alignment and maximize creative potential. Support trading and ad operations teams as needed.
Required Qualifications
- Bachelor's degree
- Minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
- Experience designing and implementing pharmaceutical programmatic media campaigns
- Knowledgeable in how to leverage multimedia in the programmatic media environment
- Experience in pharmaceutical or healthcare space
- Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools
- Familiarity with data visualization tools
- Experience with ad serving solutions, tag management and operations
- Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc
Desired Qualifications
- Experience in other biddable media platforms a plus (e.g. paid social, paid search)
- Excellent presentation skills, and history of successful client engagements
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Strong analytical abilities and quantitative skills
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