Associate Media Director
RemoteUnited States or Houston, Texas, United States
Job Summary
Lead first and second-round media planning for new programmes and campaigns across a global Technology account spanning multiple buying centres and markets. Translate client briefs and commercial priorities into channel strategy, budget allocation, and clear planning rationale. Review, challenge, and approve planning recommendations before senior review or client presentation while maintaining standards across campaigns and markets. Own the media point of view on channels and platforms, evaluating new opportunities and building evidence-based recommendations for pilots and optimisation. Lead review of recurring campaign reporting before client delivery, ensuring narratives are clear and supported by robust performance interpretation. Direct optimisation decisions across live programmes based on performance trends and set analytical standards for the media pod. Act as a senior media contact for client services and stakeholders, presenting recommendations and defending planning decisions with clarity. Manage and mentor media planners and analysts, providing coaching to improve planning rigour and analytical confidence. Maintain oversight of workflow, approvals, and planning quality across a high-volume, multi-market account while escalating delivery risks in a solution-focused way.
Required Qualifications
- 5–7 years' media planning and strategy experience
- Experience leading complex multi-market or global media accounts
- 1–3 years' people management or team leadership experience
- Experience developing cross-channel media plans across programmatic, display, paid social, and paid search
- Strong media planning and strategic thinking capability across multiple digital channels
- Ability to translate business objectives into channel strategy, audience planning, and investment recommendations
- Strong analytical interpretation skills with the ability to derive insight from campaign and platform data
- High standard of written and verbal communication
- Ability to quality assure planning documents, reporting outputs, and optimisation recommendations
- Working knowledge of tools such as Adobe Analytics, Tableau, DSP reporting platforms, and MediaOcean or Prisma
- Strong organisational and prioritisation skills in a fast-paced, high-volume environment
Desired Qualifications
- ideally within an agency environment
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