Associate Media Director

Lead first and second-round media planning for new programmes and campaigns across a global Technology account spanning multiple buying centres and markets. Translate client briefs, commercial priorities, and business objectives into channel strategy, audience approach, budget allocation, and clear planning rationale. Review, challenge, and approve planning recommendations before senior review or client presentation, ensuring all media plans are accurate, strategically coherent, and aligned to agreed account objectives. Own the media point of view on channels, platforms, and partners, evaluating new opportunities and building evidence-based recommendations for pilots and optimisation priorities across programmatic, display, paid social, and paid search environments. Lead review of recurring campaign and account reporting before client delivery, directing optimisation decisions based on performance trends and setting analytical standards for the media pod. Act as the senior deputy to the Director of Digital Media & Strategy, managing and mentoring media planners and analysts to improve output quality and build capability across the team.