Associate Media Director, Experience Strategy - Audience Insights (Pharma)
$81,225–$81,225 year
On-siteNew York City, New York, United States or Philadelphia, Pennsylvania, United States
Job Summary
Lead insight-driven strategy development across assigned brands, translating customer, market, and business insights into actionable recommendations that drive measurable outcomes. Partner with cross-functional teams including Planning, Analytics, Media, and Creative to develop omnichannel engagement strategies and facilitate strategic discussions with client stakeholders. Apply qualitative and quantitative data to inform integrated marketing plans while mentoring junior strategists and contributing to agency thought leadership and process improvements. Serve as a trusted strategic partner for clients, ensuring recommendations align with their objectives and customer needs.
Required Qualifications
- 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines
- Experience developing customer-centered strategies informed by market research, audience insights, and business objectives
- Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning
- Ability to translate complex data and insights into clear, actionable strategic recommendations
- Strong storytelling, presentation, facilitation, and client communication skills
- Experience collaborating across Strategy, Media, Analytics, Creative, and Account teams
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
Desired Qualifications
- Pharmaceutical agency experience preferred
- healthcare, consumer health, or CPG experience a plus
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