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Springer Nature3 days ago

Associate Marketing Manager/Marketing Coordinator, Author Marketing, Greater China

Hybrid · Beijing, Beijing, China

Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Enterprise
Industry
Digital Media

Job Summary

Plan and deliver China-focused marketing campaigns to support submission and author engagement for journals; manage multi-channel digital campaigns across key channels in China; adapt content and messaging for local audiences; optimise channel mix to improve reach, engagement and performance; monitor campaign performance using data and market insights; collaborate with global and local teams across Marketing Strategy, Planning, Operations, Data, and editorial; build scalable marketing practices and campaign workflows; contribute to best practices for China marketing.

Required Qualifications

  • Experience in digital marketing across multiple channels (e.g. search, social, third-party platforms)
  • Hands-on experience delivering and optimising campaigns
  • Good understanding of the China digital ecosystem and user behaviour
  • Ability to work with data to evaluate performance and improve campaigns
  • Strong communication skills in both Mandarin and English, with confidence working with global teams
  • Ability to manage multiple projects and shifting priorities
  • A proactive and solution-focused mindset
  • University degree or equivalent experience
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Springer Nature

Associate Marketing Manager/Marketing Coordinator, Author Marketing, Greater China

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